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Wednesday, September 16
 

8:35am EDT

Opening Remarks
Wednesday September 16, 2026 8:35am - 8:45am EDT

Speakers
avatar for Diana Gowe

Diana Gowe

Director, Global Strategic Analytics, Johnson & Johnson

Wednesday September 16, 2026 8:35am - 8:45am EDT
Junior Ballroom

8:45am EDT

Keynote: Building the Next Generation of Intelligence Organizations
Wednesday September 16, 2026 8:45am - 9:15am EDT
Preparing for the Next Era of Business Decision-Making
Competitive intelligence is entering a new era. AI is transforming how information is gathered and analyzed, but the bigger shift is how organizations expect intelligence teams to create value. Increasingly, success is measured not by the information delivered, but by the strategic decisions intelligence helps shape.
Potential discussion topics include:
  • How AI is changing—not replacing—the role of competitive intelligence.
  • Why competitive advantage increasingly comes from interpretation, scenario planning, and strategic decision support rather than information gathering alone.
  • How market research, competitive intelligence, forecasting, analytics, and strategy are becoming more integrated across organizations.
  • The operating models, capabilities, and leadership skills that will define the next generation of intelligence organizations.
  • How executive expectations of intelligence teams have evolved—and what business leaders expect today.
  • Building cross-functional partnerships that increase the influence and business impact of intelligence teams.


Moderators
avatar for Diana Gowe

Diana Gowe

Director, Global Strategic Analytics, Johnson & Johnson

Speakers
avatar for Evelyn Greene, MPH

Evelyn Greene, MPH

Global Head of Market Research and Competitive Insights, Sanofi
Evelyn Greene, MPH, is Global Head of Market Research and Competitive Insights at Sanofi and a recognized leader in the application of strategic intelligence to biopharmaceutical decision-making. She oversees a global organization responsible for delivering integrated market research... Read More →
avatar for Frank Sama, MBA

Frank Sama, MBA

Competitive Intelligence Excellence and Cross-Functional Lead, Sanofi
Frank Sama, MBA, is the Competitive Intelligence Excellence and Cross-Functional Lead at Sanofi, where he leads initiatives to strengthen CI capabilities and advance strategic decision-making across the organization. With more than 30 years of experience spanning biopharmaceuticals... Read More →
Wednesday September 16, 2026 8:45am - 9:15am EDT
Junior Ballroom

9:15am EDT

Keynote: Consumerization and Cash-Pay Access in Pharma: TrumpRx, the GLP-1 boom, and the branded-drug categories that may be next
Wednesday September 16, 2026 9:15am - 9:45am EDT
Consumerization is beginning to reshape how patients discover, evaluate and access branded prescription medicines in the US. Starting with obesity, this talk will take a practical look at the potential or actual direct-to-patient market, where this consumer-led demand may head next and how commercial teams should get ahead of it.
  • The rise of cash-pay consumerization in US Pharma, powered by TrumpRx and direct-to-patient channels
  • Obesity as the leading example
  • Which categories are next, and what it means for commercial strategy

Speakers
avatar for Pooja Goyal

Pooja Goyal

Engagement Manager, Lifescience Dynamics

avatar for Peter Kelly

Peter Kelly

Principal, Lifescience Dynamics

Wednesday September 16, 2026 9:15am - 9:45am EDT
Junior Ballroom

10:30am EDT

Primary Intelligence, Strategic Advantage: Unlocking Success through Deeper Insights
Wednesday September 16, 2026 10:30am - 11:00am EDT
In a rapidly evolving pharmaceutical landscape shaped by artificial intelligence, regulatory change, commercialization pressures, and increasing volatility, uncertainty, complexity, and ambiguity (VUCA), this keynote will highlight the strategic value of Primary Competitive Intelligence (CI). The session will examine how primary CI, grounded in direct and actionable real-world insights, can support timely strategic adjustments, strengthen decision-making, and enhance competitive advantage across the entire product lifecycle, from early-stage assessment through late lifecycle management. 
  
Attendees will gain a practical understanding of how to effectively integrate primary CI into strategic planning and execution. The presentation will further demonstrate how deeper insights, generated through a structured four-pronged methodology, can translate into measurable business impact and sustainable strategic advantage.

Speakers
avatar for Baljit Singh, Ph.D.

Baljit Singh, Ph.D.

CEO, INOVIS AG

Wednesday September 16, 2026 10:30am - 11:00am EDT
Junior Ballroom

11:00am EDT

Keynote: Inside the Executive Decision Room: How Executive Teams Evaluate Portfolio, Commercial and Business Development Decisions
Wednesday September 16, 2026 11:00am - 11:30am EDT
Using UroGen’s evolution from JELMYTO to ZUSDURI as a real-world lens, the discussion would explore how market intelligence informs executive decision-making as a company and its portfolio mature. It would move from the lessons gained through JELMYTO, to how those insights informed decisions around ZUSDURI and the broader portfolio, and ultimately to how leadership evaluates future internal and external growth opportunities.
 
  • What the first commercial success teaches you about the next opportunity
  • How leaders decide whether to build, buy, partner or pass
  • When intelligence provides the conviction to act or signals it is time to walk away
 



Speakers
avatar for Liz Barrett

Liz Barrett

President and Chief Executive Officer, UroGen
Liz is a highly regarded industry leader with extensive experience leading, building and growing organizations at Fortune 100 pharmaceutical companies before moving to a biotech company. She has been recognized as one of Fortune’s Most Powerful Women and Forbes 50 over 50 among... Read More →
avatar for Timothy Simon

Timothy Simon

SVP, Business Development and Portfolio Strategy, UroGen
Timothy Simon is a seasoned pharmaceutical executive with broad experience spanning Commercial Operations, M&A, Corporate Development, and Product Portfolio Strategy. He brings a strong track record of leadership across both large pharmaceutical companies and emerging biotech firms.Before... Read More →
Wednesday September 16, 2026 11:00am - 11:30am EDT
Junior Ballroom

11:30am EDT

Advisory Board Town Hall
Wednesday September 16, 2026 11:30am - 12:00pm EDT

Speakers
avatar for Ana Newnam

Ana Newnam

Competitive Intelligence Team Lead, BMS
Ana Newnam is the Competitive Intelligence Team Lead at Bristol Myers Squibb, part of the Enterprise Strategy group. Ana joined Bristol Myers Squibb in 2016 where she currently leads enterprise-wide strategic intelligence efforts spanning oncology, cell therapy, immunology, cardiovascular... Read More →
avatar for Diana Gowe

Diana Gowe

Director, Global Strategic Analytics, Johnson & Johnson

avatar for Christopher Salatto

Christopher Salatto

Head of Competitive Intelligence, Pfizer
Chris serves as Head of Competitive Intelligence at Pfizer. In this role he leads a global team of experts skilled at building a comprehensive view of the pharma environment, from the asset through sector levels, and integrating these knowledge and insights into every level of decision-making... Read More →
avatar for Maureen Nail, PhD, MBA

Maureen Nail, PhD, MBA

Director, Oncology Competitive Intelligence, AbbVie

Wednesday September 16, 2026 11:30am - 12:00pm EDT
Junior Ballroom
 
Thursday, September 17
 

1:30pm EDT

Reports don’t save lives. Faster decisions do.
Thursday September 17, 2026 1:30pm - 2:00pm EDT
As competitive intelligence teams are increasingly expected to demonstrate business impact, the measure of success shifts from how quickly they can report to how quickly they can help drive decisions. Drawing on a personal story, this session makes the case that CI's true purpose and opportunity is to accelerate action, not simply inform it. Building on Atacana's best practices, learn what separates a CI function that drives outcomes from one that only reports.  
 
KEY TAKEAWAYS  
• Reframe CI's core purpose around decision speed and understand why that distinction matters  
• Understand the cost of reactive CI, when a missed or delayed insight is not just a business risk, but a missed opportunity for someone to reclaim their life  
• Explore what sets apart a CI partner that moves from reporting to accelerating action and shaping decisions 

Speakers
avatar for Anca Costea

Anca Costea

Vice President Key Accounts, ATACANA Group
As VP, Key Accounts at Atacana, Anca partners with decision-makers across the pharma industry to help them develop winning strategies. Anca combines deep competitive intelligence expertise and broad functional experience spanning the product lifecycle, fromdeveloping and launching... Read More →
Thursday September 17, 2026 1:30pm - 2:00pm EDT
Junior Ballroom

2:00pm EDT

Humans Own the Loop: The Future Is Not About Replacing, It's About Augmenting
Thursday September 17, 2026 2:00pm - 2:30pm EDT
Every pharma CI team is somewhere on the AI journey: deep into platforms, still experimenting, or leaning entirely on partners to work it out for them. Wherever they sit, one thing is clear. The budgets are not growing, but the competitive landscapes are. 

We'll map the different AI journeys we're seeing across the industry, share the real ROI from our own co-developed AI monitoring platform, and look at what it means for the entire client-vendor CI business model. 

The questions on the table are ones the CI community needs to answer together: should AI-driven efficiency reduce costs, or create room for greater value? Are humans even needed anymore, and if so, should they be in the loop, or out of it? Should we be using AI to replace, or to augment?

Speakers
avatar for Javier Vega

Javier Vega

Director, Eradigm
Javier is a Director at Eradigm, where he oversees CI programs focused on impact and elevating the CI function within clients' organizations. He also drives company growth and is shaping how Eradigm evolves in the new era of AI and CI. Over 10 years across leading CI and Commercial... Read More →
avatar for Lousie Bautista

Lousie Bautista

Manager, Eradigm
Louise is a Manager at Eradigm, where he leads the transformation of the firm's technology stack, testing, and embedding compliant tools that work in real CI delivery. He runs CI programs day to day, from monitoring setup through to client-ready outputs. His 10 years of experience... Read More →
Thursday September 17, 2026 2:00pm - 2:30pm EDT
Junior Ballroom

2:30pm EDT

Closing Remarks
Thursday September 17, 2026 2:30pm - 2:45pm EDT

Speakers
avatar for Mukesh Kumar, Ph.D.

Mukesh Kumar, Ph.D.

President, KV Group
Dr. Mukesh Kumar is the President of the KV Group. Mukesh has more than 20 years of experience in conducting high quality evidence based primary research, developing and synthesizing information, competitive and pipeline analysis. His experience in pharmaceutical industry, especially... Read More →
Thursday September 17, 2026 2:30pm - 2:45pm EDT
Junior Ballroom

2:45pm EDT

Conference Concludes
Thursday September 17, 2026 2:45pm - 2:45pm EDT

Thursday September 17, 2026 2:45pm - 2:45pm EDT
 
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