Pharma CI USA Conference 2026: Full Schedule

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8:30am EDT

Panel: Competitive Intelligence Across the Asset Lifecycle: Turning Early Signals Into Better Portfolio Decisions

Thursday September 17, 2026 8:30am - 9:15am EDT

Junior Ballroom C

Identify competitive signals early enough to influence development—not just launch

Adapt intelligence priorities across discovery, development, launch and lifecycle management

Build scenarios that evolve with the asset

Balance commercial and scientific intelligence throughout development

Determine which intelligence questions matter most at each stage

Moderators

Brian Adams, Ph.D.

Director of Global Competitive Intelligence and Integrated Insights, Rare Diseases, UCB

Speakers

Heather Rumancik

Director of Competitive Intelligence, AbbVie

Heather Rumancik is a competitive intelligence leader with a passion for connecting people, data, and technology to generate meaningful business insights. As Director of Competitive Intelligence at AbbVie, she focuses on generating intelligence to support strategic decision-making... Read More →

Alice Readick

Senior Director, Commercial Strategy & Planning, Exelixis

Alice Readick is Senior Director, Commercial Strategy & Planning at Exelixis, leading New Product Planning activities across the early- and late-stage oncology portfolio.

Thursday September 17, 2026 8:30am - 9:15am EDT
Junior Ballroom C

Track A

9:20am EDT

From Insights to Strategy Alignment & Decision Confidence Across Markets: A “Workshop-In-a-Box” Approach

Thursday September 17, 2026 9:20am - 9:50am EDT

Junior Ballroom C

This talk will explore how market research and competitive intelligence can be brought together to create alignment and turn insights into confident strategic decisions.
It will examine a real-world “Workshop-in-a-Box” case study, demonstrating how a global launch strategy can be scaled across markets while accounting for local differences in treatment pathways, competition, and access.
The session will cover practical lessons on designing workshops that translate global strategy into locally relevant priorities, actionable plans, and clear ownership across teams.

Speakers

Will Torres

Consultant, Lifescience Dynamics

Thursday September 17, 2026 9:20am - 9:50am EDT
Junior Ballroom C

Track A

9:55am EDT

Beyond AI: The Human Advantage in Pharma Competitive Intelligence

Thursday September 17, 2026 9:55am - 10:25am EDT

Junior Ballroom C

FENIX conducted qualitative interviews with 42 pharma stakeholders and CI professionals to explore how AI is being adopted, where it creates value and where it continues to fall short. Drawing on these perspectives and selected case studies, this session examines the emerging CI ecosystem and how human and artificial intelligence can work together.

Key takeaways:

Where AI is already transforming CI workflows, and where it falls short
Why human expertise remains essential for interpreting subtle signals and strategic meaning
How AI’s speed and scale combine with human context, judgment, and leadership

Speakers

Pedro Fontana, MBA

Vice President, Growth & Strategy, Fenix Group International

Pedro Fontana is VP of Growth and Strategy at FENIX, a global life sciences strategy and competitive intelligence consultancy. His 10+ years of experience advising leading pharma companies include roles as a Principal in IQVIA’s Asset and Portfolio Strategy practice and as a Senior... Read More →

Erika Dahl, Ph.D.

Senior Project Lead, Fenix Group International

Erika Dahl is a competitive intelligence leader at Fenix Group International, a life sciences consulting and technology company primarily partnering with pharmaceutical, biotechnology, and healthcare organizations. She supports life science organizations with market insights and strategic... Read More →

Thursday September 17, 2026 9:55am - 10:25am EDT
Junior Ballroom C

Track A

11:15am EDT

Your Competitor's Website Changed 20 Minutes Ago. Who's Going to Notice?

Thursday September 17, 2026 11:15am - 11:45am EDT

Junior Ballroom C

Automating the watching layer of pharma CI: peer playbooks, AI triage, and a live build you can copy.

Pharma CI teams still do the watching by hand: weekly sweeps of long link lists, the same 60 to 80 pages checked two or three times a day, 200-message mornings where half the alerts do not matter. The signals that matter move first on public pages: registry amendments, agency calendars, competitor HCP copy, congress portals, HTA decisions.

This working session covers what peer teams watch and what they built on top of it: change events routed into Microsoft 365 flows, therapy-area mailboxes, weekly AI-filtered digests, and congress triage that replaced manual contractor sweeps. We'll build automations live on stage in under ten minutes, and every attendee leaves with a competitor monitoring starter pack.

Attendees will take away

- Which public sources pharma CI programs actually monitor, drawn from a real dataset of active monitors, and where the monitored volume concentrates
- Four architecture patterns for organizing a monitoring program: by marketed asset, by therapy area, by geography, or by client program
- The automation patterns peers already run: change events into Microsoft 365 flows, functional mailbox routing, and weekly important-only AI digests

Who should attend
CI practitioners and leads at pharma and biotech, CI agencies and consultancies, CROs offering regulatory or competitive intelligence services, plus regulatory intelligence, medical affairs, and market access professionals who own a watchlist.

Session level
Beginner to Intermediate. Practitioner-focused, no specific vendor tooling required to apply the material.

Materials attendees receive

Speakers

Eric Do Couto

Head of Marketing, Visualping

Eric Do Couto is Head of Marketing & GTM at Visualping, the website change-detection platform with users in 85% of the Fortune 500 and more than 2 million users. His vantage point is the aggregate: what thousands of monitoring programsobserveh, how they route alerts, and which habits... Read More →

Thursday September 17, 2026 11:15am - 11:45am EDT
Junior Ballroom C

Track A

Pharma CI USA Conference 2026

8:30am EDT

Brian Adams, Ph.D.

Azusa Tanaka, Ph.D.

Heather Rumancik

Alice Readick

9:20am EDT

Will Torres

9:55am EDT

Pedro Fontana, MBA

Erika Dahl, Ph.D.

11:15am EDT

Eric Do Couto

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