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Thursday, September 17
 

1:30pm EDT

Reports don’t save lives. Faster decisions do.
Thursday September 17, 2026 1:30pm - 2:00pm EDT
As competitive intelligence teams are increasingly expected to demonstrate business impact, the measure of success shifts from how quickly they can report to how quickly they can help drive decisions. Drawing on a personal story, this session makes the case that CI's true purpose and opportunity is to accelerate action, not simply inform it. Building on Atacana's best practices, learn what separates a CI function that drives outcomes from one that only reports.  
 
KEY TAKEAWAYS  
• Reframe CI's core purpose around decision speed and understand why that distinction matters  
• Understand the cost of reactive CI, when a missed or delayed insight is not just a business risk, but a missed opportunity for someone to reclaim their life  
• Explore what sets apart a CI partner that moves from reporting to accelerating action and shaping decisions 

Speakers
avatar for Anca Costea

Anca Costea

Vice President Key Accounts, ATACANA Group
As VP, Key Accounts at Atacana, Anca partners with decision-makers across the pharma industry to help them develop winning strategies. Anca combines deep competitive intelligence expertise and broad functional experience spanning the product lifecycle, fromdeveloping and launching... Read More →
Thursday September 17, 2026 1:30pm - 2:00pm EDT
Junior Ballroom

2:00pm EDT

Humans Own the Loop: The Future Is Not About Replacing, It's About Augmenting
Thursday September 17, 2026 2:00pm - 2:30pm EDT
Every pharma CI team is somewhere on the AI journey: deep into platforms, still experimenting, or leaning entirely on partners to work it out for them. Wherever they sit, one thing is clear. The budgets are not growing, but the competitive landscapes are. 

We'll map the different AI journeys we're seeing across the industry, share the real ROI from our own co-developed AI monitoring platform, and look at what it means for the entire client-vendor CI business model. 

The questions on the table are ones the CI community needs to answer together: should AI-driven efficiency reduce costs, or create room for greater value? Are humans even needed anymore, and if so, should they be in the loop, or out of it? Should we be using AI to replace, or to augment?

Speakers
avatar for Javier Vega

Javier Vega

Director, Eradigm
Javier is a Director at Eradigm, where he oversees CI programs focused on impact and elevating the CI function within clients' organizations. He also drives company growth and is shaping how Eradigm evolves in the new era of AI and CI. Over 10 years across leading CI and Commercial... Read More →
avatar for Lousie Bautista

Lousie Bautista

Manager, Eradigm
Louise is a Manager at Eradigm, where he leads the transformation of the firm's technology stack, testing, and embedding compliant tools that work in real CI delivery. He runs CI programs day to day, from monitoring setup through to client-ready outputs. His 10 years of experience... Read More →
Thursday September 17, 2026 2:00pm - 2:30pm EDT
Junior Ballroom

2:30pm EDT

Closing Remarks
Thursday September 17, 2026 2:30pm - 2:45pm EDT

Speakers
avatar for Mukesh Kumar, Ph.D.

Mukesh Kumar, Ph.D.

President, KV Group
Dr. Mukesh Kumar is the President of the KV Group. Mukesh has more than 20 years of experience in conducting high quality evidence based primary research, developing and synthesizing information, competitive and pipeline analysis. His experience in pharmaceutical industry, especially... Read More →
Thursday September 17, 2026 2:30pm - 2:45pm EDT
Junior Ballroom

2:45pm EDT

Conference Concludes
Thursday September 17, 2026 2:45pm - 2:45pm EDT

Thursday September 17, 2026 2:45pm - 2:45pm EDT
 
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