Using UroGen’s evolution from JELMYTO to ZUSDURI as a real-world lens, the discussion would explore how market intelligence informs executive decision-making as a company and its portfolio mature. It would move from the lessons gained through JELMYTO, to how those insights informed decisions around ZUSDURI and the broader portfolio, and ultimately to how leadership evaluates future internal and external growth opportunities.
- What the first commercial success teaches you about the next opportunity
- How leaders decide whether to build, buy, partner or pass
- When intelligence provides the conviction to act or signals it is time to walk away
