This talk will explore how market research and competitive intelligence can be brought together to create alignment and turn insights into confident strategic decisions.
It will examine a real-world “Workshop-in-a-Box” case study, demonstrating how a global launch strategy can be scaled across markets while accounting for local differences in treatment pathways, competition, and access.
The session will cover practical lessons on designing workshops that translate global strategy into locally relevant priorities, actionable plans, and clear ownership across teams.
