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Wednesday September 16, 2026 3:25pm - 3:55pm EDT
Avizum's agents monitor thousands of sources continuously and across languages, in production today across big pharma and small biotech and more than 30 indications. Alerts are validated and delivered within twenty minutes, filtered against intelligence questions rather than keyword strings, with the reasoning shown on every one. The first half of this session is 
that system running live. Seven years of work sits behind it, including the early wins nobody agreed on and the long flat stretch where the compounding was real but invisible — Avizum, introduced here for the first time, is where that work arrives. The second half addresses a problem better monitoring does not solve. In Day and Schoemaker's study of 380 organizations, whenever a company was late to a signal, someone inside had known all along; the leadership team had not. External monitoring is getting easier, which makes the internal half the bottleneck. Field insight thins at every level on the way up and reaches decision-makers late, or not at all, and the causes are organizational rather than technical. No one owns the internal layer, so no one builds it — and the country teams holding the best insight have the least incentive to share it. The session closes on what closing that gap requires, and what Avizum is building to do it.  


KEY TAKEAWAYS  
· See continuous, multi-language competitive monitoring running in production across 30+ indications  
· Understand why twenty-minute validated alerts change which questions CI can be asked to answer  
· Recognize the internal insight gap as an ownership problem rather than a technology problem  
· Assess where your own organization loses field signal on its way to the leadership team 

Speakers
avatar for Rita Lopes

Rita Lopes

VP, New Product Development, ATACANA Group
VP of New Product Development Rita Lopes holds a Ph.D. in Molecular Oncology and has a research background in Developmental Neuroscience. Over the past 15+ years, she has held Business and Market Intelligence roles across the pharmaceutical industry, with a focus on Oncology and Rare... Read More →
Wednesday September 16, 2026 3:25pm - 3:55pm EDT
Junior Ballroom C

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