Our job as CI thought partners is to engage expert audiences, who are also human beings with limited attention and memory. Stories, relative to pure statistics & facts, are what stick best in their minds. Stories are more likely to impact beliefs and motivate action. Our minds are literally wired to respond to stories.
But how can we leverage "storytelling" in communicating CI?
Even when the task is to describe trends, statistics & scientific facts, there are aspects we can leverage from great "storytelling" to better influence the way our audience feels about the CI we deliver.
Attendees will hear about 5 key elements of compelling CI "storytelling".
