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Wednesday September 16, 2026 8:45am - 9:15am EDT
Preparing for the Next Era of Business Decision-Making
Competitive intelligence is entering a new era. AI is transforming how information is gathered and analyzed, but the bigger shift is how organizations expect intelligence teams to create value. Increasingly, success is measured not by the information delivered, but by the strategic decisions intelligence helps shape.
Potential discussion topics include:
  • How AI is changing—not replacing—the role of competitive intelligence.
  • Why competitive advantage increasingly comes from interpretation, scenario planning, and strategic decision support rather than information gathering alone.
  • How market research, competitive intelligence, forecasting, analytics, and strategy are becoming more integrated across organizations.
  • The operating models, capabilities, and leadership skills that will define the next generation of intelligence organizations.
  • How executive expectations of intelligence teams have evolved—and what business leaders expect today.
  • Building cross-functional partnerships that increase the influence and business impact of intelligence teams.


Moderators
avatar for Diana Gowe

Diana Gowe

Director, Global Strategic Analytics, Johnson & Johson

Speakers
avatar for Evelyn Greene, MPH

Evelyn Greene, MPH

Global Head of Market Research and Competitive Insights, Sanofi
Evelyn Greene, MPH, is Global Head of Market Research and Competitive Insights at Sanofi and a recognized leader in the application of strategic intelligence to biopharmaceutical decision-making. She oversees a global organization responsible for delivering integrated market research... Read More →
avatar for Frank Sama, MBA

Frank Sama, MBA

Competitive Intelligence Excellence and Cross-Functional Lead, Sanofi
Frank Sama, MBA, is the Competitive Intelligence Excellence and Cross-Functional Lead at Sanofi, where he leads initiatives to strengthen CI capabilities and advance strategic decision-making across the organization. With more than 30 years of experience spanning biopharmaceuticals... Read More →
Wednesday September 16, 2026 8:45am - 9:15am EDT

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